Conference Programme:

The University of Westminster, 35 Marylebone Road, London, NW1 5LS - Click for map

09:00 Registration opens

09:30 Coffee and foyer demonstrations

10:00 Welcome

• Sally Feldman, Head of the School of Media, Arts and Design,
  University of Westminster

10:05 Introduction to the day

• Peter Davies, Executive Producer, CBBC

10:10 Opening keynote speech

• Richard Deverell, Controller, BBC Children’s

10:35 Developing Virtual Worlds for Children

• Session Moderator: Professor Jeanette Steemers,
  University of Westminster
• Michael Smith, CEO, Moshi Monsters
• Rachel Bardill, Interactive Executive, CBBCi
• Mark William Hansen, Lego Universe, Lego

11:45 Coffee break and foyer demonstrations

12:15 Researching Adventure Rock

• Session Moderator: Professor Annette Hill, University of Westminster
• Professor David Gauntlett, University of Westminster
• Lizzie Jackson, University of Westminster
• Irene Sutherland, Merrylee Primary School
  and Wil Davies, Peterston Super Ely Primary School
• Peter Davies, Executive Producer, CBBC

13:15 Lunch and foyer demonstrations

14:15 Solving The Issues

• Session Moderator: Greg Childs, Childseye Cross-media Consulting
• Marc Goodchild, Head of Interactive and On Demand, BBC Children’s
• Tamara Littleton, CEO, eModeration.com
• Paul Massey, Partner, K&L Gates

15:25 Coffee break and foyer demonstrations

15:50 Researching Children and Immersive Places

• Session Moderator: Professor David Gauntlett,
  University of Westminster
• Dr Diane Carr, Research Fellow, London Knowledge Lab,
  Institute of Education, University of London
• Dr Seth Giddings, University of the West of England
• Aleks Krotoski, Research Fellow, University of Surrey, and columnist, The Guardian Unlimited

17:00 Closing keynote speech

• Dr Adrian Woolard, Head of Innovation Culture, BBC Research and Innovation

17:25 Thanks

• Professor David Gauntlett, University of Westminster
• Peter Davies, Executive Producer, CBBC

Foyer Demonstrations and Activities:

Elzware.com and Creative Virtual

• Conversational Agents (intelligent responses from avatars, driven by sophisticated databases informed by anthropology).

Brunel University and the University of Westminster

• Demonstration of a prototype media player which can control media sources from any in-house device, personal media storage service (You Tube, Flickr) or storage drive.

CBBCi

• My CBBC (build, furnish and hang out in your own bedroom) and Tronji (massive multiplayer gaming).

Yomego

• Try 3D immersive and social media for small children and teenagers; and see Annanova and Mandy, virtual presenters.

Tempero

• Moderation services for social and immersive media.

Moshi Monsters

• Adopt and care for your own monster in Moshi Monsters, a new virtual world for children.

Club Penguin

• Create a penguin and explore the beach, mountains and night clubs of one of the most popular virtual worlds for children.

BBC Research and Development

• See the latest experiments in 3D TV from the BBC’s R&D teams

Networking Wall

• Swap skills or let others know what you are interested in. Find people, leave messages.